For UK pet insurers
A faster reunion is the cheapest claim.
UK pet insurers paid a record £1.23bn across 1.8m claims in 2024. Most lifetime policies fund advertising and reward cover for lost pets, plus a loss-or-death benefit when recovery fails. Pawsition cuts the time-to-reunion that drives those claim costs — and gives you an evidenced identity layer to validate ownership.
See the interface
The affinity dashboard. · partner portal
The problem
Lost-pet claims are slow, severable, and avoidable.
Lifetime policies routinely include lost-pet advertising and reward cover, and a death-or-loss-not-found benefit. Reunion in days instead of weeks deflects the death/loss line and reduces the reward/advertising line. Pawsition is a free-to-policyholder community network that compounds this — every reunion is one claim avoided. Globally, biometric pet ID has been validated as a recovery layer; the UK is an open lane.
What you get
An affinity / verification layer for your book.
Faster reunions on your book
Co-brand Pawsition with your insurance product; offer it free to every policyholder. Each successful reunion is a deflected lost/found claim.
Identity verification
Microchip plus photo identity provides two-factor proof of ownership for theft / pedigree disputes.
Risk data feed
Aggregated, anonymised regional missing-pet patterns to inform pricing and product copy. Available on pilot.
Open-source, UK-hosted
No US cloud dependency. Open-source stack, self-hosted in the UK. Auditable end to end.
What's next
Unlocks when you sign.
White-label co-brand
Your logo + colour token applied to the policyholder sign-up flow.
Aggregate reunion dashboard
Time-to-reunion across your book, broken down by region and species.
Claim-deflection audit
Quarterly evidence pack: reunions credited to Pawsition vs counterfactual.
Talk to us.
Sources